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CONSUMER BEHAVIOR : BUILDING MARKETING STRATEGY

CONEY, KENNETH A. , HAWKINS, DEL I. , BEST, ROGER J.

2004

BOOK WITH CD

Category	CONSUMER BEHAVIOR
Abstract	THIS EDITION LINKS TOPICS BACK TO MARKETING DECISION - MAKING AND STRATEGIC PLANNING, GIVING YOU THE FOUNDATION TO BETTER UNDERSTANDING CONSUMER BEHAVIOR AND, IN TURN, MAKING YOU A BETTER CONSUMER AND BETTER MARKETER.
ISBN	0070582343
Author(s)	CONEY, KENNETH A. , HAWKINS, DEL I. , BEST, ROGER J.
Credits
Edition	9TH ED.
Year	2004
Publisher	TATA MCGRAW-HILL PUBLISHING CO LTD
Type	BOOK WITH CD
Keywords	CONSUMER BEHAVIOR
Language	English
Collation	790 P., 25 CM.

Copy No	Library	Stack	Shelf	Is Reference	Status	Return Date
1	Limassol	C	10	No	Available

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