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| Category |
INTERNATIONAL MARKETING
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| Abstract |
THIS UPPER-LEVEL TEXTBOOK EXAMINES INTERNATIONAL MARKET ENTRY AND DEVELOPMENT, THE ELEMENTS OF THE MARKETING MIX MOST IMPORTANT FOR FIRMS AT AN INITIAL LEVEL OF THE INTERNATIONAL EXPERIENCE, AND MARKETING MANAGEMENT FOR THE EXPANDED GLOBAL OPERATIONS OF MULTINATIONAL CORPORATIONS. THE EIGHTH EDITION ADDRESSES NEW ISSUES BROUGHT ABOUT BY GLOBALIZATION, TERRORISM, AND INTERNATIONAL AID CONTROVERSIES. ANNOTATION ©2006 BOOK NEWS, INC., PORTLAND, OR (BOOKNEWS.COM)
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| ISBN |
0030313783
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| Author(s) |
CZINKOTA, MICHAEL R.
,
RONKAINEN, ILKKA A.
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| Credits |
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| Edition |
6TH ED.
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| Year |
2001
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| Publisher |
HARCOURT
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| Type |
BOOK
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| Keywords |
INTERNATIONAL MARKETING
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| Language |
English |
| Collation |
815 P., 30CM
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