|
| Category |
ELECTRONIC MARKETING
|
|
| Abstract |
IN THIS COMPREHENSIVE BOOK, SIMON COLLIN PROVIDES ALL THE LATEST INFORMATION YOU NEED TO UNDERSTAND AND USE THE RANGE OF NEW TOOLS AVAILABLE. HE POINTS OUT THE PITFALLS AS WELL AS HIGHLIGHTING THE ADVANTAGES OF USING THE INTERNET. WHETHER YOU ARE STILL PLANNING A START-UP OR IF YOU'RE HOPING TO BRING YOUR MARKETING EFFORTS UP TO DATE, YOU WILL FIND THIS BOOK AN ESSENTIAL STARTING POINT.
|
| ISBN |
0471498971
|
| Author(s) |
SIMON COLLIN
|
| Credits |
|
| Edition |
1ST ED.
|
| Year |
2000
|
| Publisher |
JOHN WILLEY & SONS
|
| Type |
BOOK
|
| Keywords |
ELECTRONIC MARKETING
|
| Language |
English |
| Collation |
178 P., 25 CM.
|
|
25 Zannettos Str., Ayios Andreas, 1100 Nicosia
+357 22778475
info@cim.ac.cy