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SALES MANAGEMENT : ANALYSIS AND DECISION MAKING

MICHAEL R. WILLIAMS , RAMON A. AVILA , CHARLES H. SCHWEPKER , THOMAS N. INGRAM , RAYMOND W. LAFORGE

2006

BOOK

Category	SALES MANAGEMENT
Abstract	SALES MANAGEMENT : ANALYSIS AND DECISION MAKING, 6E BLENDS THE MOST RECENT SALES MANAGEMENT RESEARCH WITH REAL-LIFE "BEST PRACTICES" OF LEADING SALES ORGANIZATIONS. THIS TEXT CONTINUES TO FOCUS ON THE IMPORTANCE OF EMPLOYING DIFFERENT SALES STRATEGIES FOR DIFFERENT CONSUMER GROUPS, AS WELL AS INTEGRATING CORPORATE, BUSINESS, MARKETING, AND SALES STRATEGIES. TOPICS ARE COVERED FROM THE PERSPECTIVE OF A SALES MANAGEMENT DECISION MAKER.
ISBN	0324321058
Author(s)	MICHAEL R. WILLIAMS , RAMON A. AVILA , CHARLES H. SCHWEPKER , THOMAS N. INGRAM , RAYMOND W. LAFORGE
Credits
Edition	6TH ED.
Year	2006
Publisher	THOMSON SOUTH-WESTERN
Type	BOOK
Keywords	SALES MANAGEMENT
Language	English
Collation	436 P., 30 CM.

Copy No	Library	Stack	Shelf	Is Reference	Status	Return Date
2	Limassol	H	6	No	Available
1	Limassol	H	6	No	Available

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