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GLOBAL MARKETING: FOREIGN ENTRY, LOCAL MARKETING, AND GLOBAL MANAGEMENT / JOHNY K. JOHANSSON
JOHANSSON, JOHNY K.
2000
BOOK
Category |
INTERNATIONAL MARKETING
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Abstract |
THIS BOOK DISCUSSES THE COMPLEXITIES OF GLOBAL MARKETING AND CLARIFIES THE MANAGERIAL ROLES INVOLVED, WITHOUT GETTING BOGGED DOWN BY THE MANY ENVIRONMENTAL ISSUES WHICH ARE ONLY MARGINALLY RELEVANT.
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ISBN |
0073658634
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Author(s) |
JOHANSSON, JOHNY K.
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Credits |
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Edition |
2ND ED.
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Year |
2000
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Publisher |
MCGRAW-HILL IRWIN
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Type |
BOOK
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Keywords |
INTERNATIONAL MARKETING
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Language |
English |
Collation |
604 P., 30 CM.
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