|
Category |
INTERNATIONAL MARKETING
STRATEGY
|
Abstract |
INTERNATIONAL MARKETING STRATEGY : ANALYSIS, DEVELOPMENT AND IMPLEMENTATION, NOW IN ITS SIXTH EDITION, THIS HIGHLY RESPECTED AND POPULAR TEXTBOOK HAS BEEN DEVELOPED TO HELP THE STUDENT LEARN, UNDERSTAND AND PRACTICE ALL OF THE ELEMENTS OF THE INTERNATIONAL MARKETING STRATEGY PROCESS.
|
ISBN |
9781408044070
|
Author(s) |
DOOLE, ISOBEL, 1954-
,
LOWE, ROBIN, 1945-
|
Credits |
|
Edition |
6TH ED.
|
Year |
2012
|
Publisher |
CENGAGE LEARNING
|
Type |
BOOK
|
Keywords |
INTERNATIONAL MARKETING STRATEGY
|
Language |
English |
Collation |
440 P., 23 CM.
|
|