|
| Category |
MARKETING COMMUNICATION & PR
|
|
| Abstract |
PUBLIC RELATIONS MAY BE A RELATIVE NEWCOMER IN THE NEW EUROPE, EVEN IF MANY OF THE TECHNIQUES ASSOCIATED WITH IT HAVE LONG BEEN EMBEDDED IN EXISTING CULTURES. WHAT IS CLEAR IS THAT, HOWEVER RECENT THEIR ORIGINS, THE NEW PR INDUSTRIES ACROSS THE REGION ARE NOW GROWING RAPIDLY. THE LATEST TECHNIQUES IN PR ARE NEEDED NOT JUST FOR DOMESTIC COMMERCIAL REASONS, OR TO FURTHER PUBLIC POLICY AND POLITICAL GOALS, BUT TO MEET NEW INTERNATIONAL DEMANDS. NEW EUROPEAN MARKETS ARE RECEIVING UNPRECEDENTED AMOUNTS OF FOREIGN INVESTMENT AND COMPANIES FROM THE NEW EUROPE ARE INCREASINGLY BECOMING PLAYERS IN THEIR OWN RIGHT IN THE GLOBAL MARKETPLACE. THE EMERGENCE OF MAJOR NEW EUROPEAN BRANDS WILL DEMAND STRONG CROSS-BORDER PR SUPPORT.
|
| ISBN |
9780230205833
|
| Author(s) |
TREVOR MORRIS
,
SIMON GOLDSWORTHY
|
| Credits |
|
| Edition |
1ST ED.
|
| Year |
2008
|
| Publisher |
PALGRAVE MACMILLAN
|
| Type |
BOOK
|
| Keywords |
MARKETING COMMUNICATION & PR
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| Language |
English |
| Collation |
246 P., 20 CM.
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|
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