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| Category |
DICTIONARY
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|
| Abstract |
THIS BOOK, IN THE ABSENCE OF ANY COMPARABLE VOLUME, IS AN ATTEMPT TO MEET THE BROAD NEEDS OF BOTH THE STUDENT AND THE PRACTITIONER IN MARKETING AND ITS MANY CONSTITUENT PARTS. IT WILL BE USEFUL TO STUDENTS PREPARING FOR EXAMINATIONS FOR THE DIPLOMA OF THE INSTITUTE OF MARKETING; THE CERTIFICATE AND DIPLOMA OF THE COMMUNICATION, ADVERTISING AND MARKETING EDUCATION FOUNDATION; THE INSTITUTE OF PUBLIC RELATIONS COURSE CERTIFICATE; THE HIGHER NATIONAL CERTIFICATE AND DIPLOMA IN BUSINESS STUDIES AND THE EXAMINATIONS OF THE ROYAL SOCIETY OF ARTS AND THE LONDON CHAMBER OF COMMERCE.
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| ISBN |
0700202803
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| Author(s) |
JEFKINS, FRANK WILLIAM
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| Credits |
|
| Edition |
1ST ED.
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| Year |
1973
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| Publisher |
INTERNATIONAL TEXTBOOK COMPANY
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| Type |
BOOK
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| Keywords |
DICTIONARY, MARKETING & COMMUNICATION
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| Language |
English |
| Collation |
121 P., 20 CM.
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