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Category |
TOURISM MANAGEMENT
|
Abstract |
CASES IN HOSPITALITY AND TOURISM MANAGEMENT IS A COMPILATION OF CASES CONTRIBUTED BY AUTHORS FROM AROUND THE WORLD. STUDENTS ENCOUNTER REAL-LIFE SITUATIONS THAT ENHANCE THEIR LEARNING EXPERIENCE. ORGANIZED BY INDUSTRY SEGMENT, THE BOOKS CASES EXAMINE PLANNING, HUMAN RESOURCES, MARKETING, MENU MANAGEMENT, PRODUCT DEVELOPMENT, FINANCIAL MANAGEMENT, FRANCHISES, RESORTS, CLUBS, PRODUCTIVITY, EMPLOYEE MOTIVATION, LEADERSHIP, AND OTHER TOPICS. QUESTIONS AT THE END OF EACH CASE STIMULATE CRITICAL-THINKING AND DECISION-MAKING SKILLS.
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ISBN |
0131700758
|
Author(s) |
AMY ALLEN-CHABOT
,
KEN JARVIS
,
ROBERT M. O' HALLORAN
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Credits |
|
Edition |
1ST ED.
|
Year |
2006
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Publisher |
PEARSON - PRENTICE HALL
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Type |
BOOK
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Keywords |
TOURISM MANAGEMENT
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Language |
English |
Collation |
117 P., 20 CM.
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