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SMALL BUSINESS MANAGEMENT : LAUNCHING & GROWING ENTREPRENEURIAL VENTURES

PALICH, LESLIE E. , PETTY, J. WILLIAM, 1942- , LONGENECKER, JUSTIN G. (JUSTIN GOODERL), 1917-2005 , HOY, FRANK

2017

BOOKS

Category	ENTREPRENEURSHIP NEW BUSINESS ENTERPRISES--MANAGEMENT SMALL BUSINESS- MANAGEMENT
Abstract	Part 1: Entrepreneurship : a world of opportunity. The entrepreneurial life ; Integrity, ethics, and social entrepreneurship -- Part 2: Starting from scratch or joining an existing business. Starting a small business ; Franchises and buyouts ; The family business -- Part 3: Developing the new venture business plan. The business plan : visualizing the dream ; The marketing plan ; The organizational plan : teams, legal structures, alliances, and directors ; The location plan ; Understanding a firm's financial statements ; Forecasting financial requirements ; A firm's sources of financing ; Planning for the harvest -- Part 4: Focusing on the customer : marketing growth strategies. Building customer relationships ; Product development and supply chain management ; Pricing and credit decisions ; Promotional planning ; Global opportunities for small businesses -- Part 5: Managing growth in the small business. Professional management and the small business ; Managing human resources ; Managing small business operations ; Managing the firm's assets ; Managing risk.
ISBN	9781305405745
Author(s)	PALICH, LESLIE E. , PETTY, J. WILLIAM, 1942- , LONGENECKER, JUSTIN G. (JUSTIN GOODERL), 1917-2005 , HOY, FRANK
Credits
Edition	18 ED
Year	2017
Publisher	CENGAGE LEARNING
Type	BOOKS
Keywords
Language	English
Collation	712P, 29CM

Copy No	Library	Stack	Shelf	Is Reference	Status	Return Date
1	Nicosia	O	2	Yes	Available
1	Limassol	D	9	No	Available

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