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Category |
STRATEGIC PLANNING
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Abstract |
• OVERVIEW OF STRATEGIC MANAGEMENT -- STRATEGIC MANAGEMENT -- STRATEGY FORMULATION -- COMPANY MISSION -- CORPORATE SOCIAL RESPONSIBILITY AND BUSINESS ETHICS -- THE EXTERNAL ENVIRONMENT -- THE GLOBAL ENVIRONMENT -- INTERNAL ANALYSIS -- LONG-TERM OBJECTIVES AND STRATEGIES -- BUSINESS STRATEGY -- MULTIBUSINESS STRATEGY -- STRATEGY IMPLEMENTATION, CONTROL, AND INNOVATION -- IMPLEMENTATION -- ORGANIZATIONAL STRUCTURE -- LEADERSHIP AND CULTURE -- STRATEGIC CONTROL -- INNOVATION AND ENTREPRENEURSHIP -- CASES -- GUIDE TO STRATEGIC MANAGEMENT CASE ANALYSIS -- GLOSSARY G-1 -- PHOTO CREDITS P-1 -- NAME INDEX I-1 -- SUBJECT INDEX I-9 -- CASE STUDY INDEX I-19.
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ISBN |
9780071326391
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Author(s) |
ROBINSON, RICHARD B. (RICHARD BRADEN), 1947-
,
PEARCE, JOHN A.
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Credits |
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Edition |
13 ED
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Year |
2013
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Publisher |
MCGRAW-HILL
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Type |
BOOK
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Keywords |
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Language |
English |
Collation |
XXI, 434 P. ILL. 26 CM.
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