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BUSINESS RESEARCH METHODS : A SOUTH-ASIAN PERSPECTIVE

ADHIKARI, ATANU , ZIKMUND, WILLIAM G. , BABIN, BARRY J. , CARR, JON C., 1964- , GRIFFIN, MITCH

2013

BOOK
Category

RESEARCH METHODS

Abstract BUSINESS RESEARCH METHODS IS INTENDED TO PROVIDE OPPORTUNITIES TO LEARN ABOUT RESEARCH METHODS (BOTH QUALITATIVE AND QUANTITATIVE) AND TO APPLY THEM IN REAL BUSINESS CONTEXT THROUGH CLASS-ROOM DISCUSSIONS AND EXERCISES. DESIGNED AS A GUIDE TO STUDENTS, RESEARCHERS, AND INDIVIDUALS CARRYING OUT BUSINESS PROJECTS, THIS BOOK EXPLAINS HOW TO FORMULATE RESEARCH QUESTIONS, DESIGN A RESEARCH PLAN, DEVELOP A SURVEY QUESTIONNAIRE AND SOLVE CRITICAL ISSUES OF SAMPLING AND DATA COLLECTION INCLUDING ILLUSTRATIONS OF STATISTICAL DATA ANALYSES, INTERPRETATION OF OUTPUT, INFERENCE, AND REPORT WRITING. WITH THIS BOOK, READERS WILL GET A FIRM GROUNDING OF EACH AND EVERY CRITICAL CONCEPT, METHOD AND ILLUSTRATION.
ISBN 9788131518519
Author(s) ADHIKARI, ATANU , ZIKMUND, WILLIAM G. , BABIN, BARRY J. , CARR, JON C., 1964- , GRIFFIN, MITCH
Credits
Edition 8TH ED.
Year 2013
Publisher CENGAGE LEARNING
Type BOOK
Keywords RESEARCH METHODS
Language English
Collation 750 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
2 Nicosia M 8 No Available
1 Limassol C 13 No Available

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