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Category |
PUBLIC RELATIONS
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Abstract |
COMPREHENSIVE AND CURRENT, PUBLIC RELATIONS: STRATEGIES AND TACTICS, HELPS STUDENTS BETTER UNDERSTAND THE BASIC CONCEPTS , STRATEGIES , AND TACTICS PRACTICED IN PUBLIC RELATIONS TODAY. PUBLIC RELATIONS: STRATEGIES AND TACTICS COMBINES NUMEROUS REAL- LIFE CASE STUDIES WITH CORE THEORETICAL TO HELP STUDENTS RELATE THEORY TO THE ACTUAL PRACTICE OF PUBLIC RELATIONS. THIS COMPREHENSIVE TEXT IS GROUNDED IN SCHOLARSHIP AND INCLUDES REFERENCES TO LANDMARK STUDIES AND TIME - HONORED PUBLIC RELATIONS TECHNIQUES. WRITTEN IN A DISARMING AND ACCESSIBLE STYLE , THIS NEW EDITION FOCUSES ON THE APPLICATION OF TECHNOLOGY AND ENCOURAGES STUDENTS TO THINK ABOUT CREATIVE USES OF NEW MEDIA.
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ISBN |
9788131727430
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Author(s) |
DENNIS L. WILCOX
,
GLEN T. CAMERON
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Credits |
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Edition |
9TH ED.
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Year |
2009
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Publisher |
PEARSON EDUCATION
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Type |
BOOK
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Keywords |
PUBLIC RELATIONS
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Language |
English |
Collation |
612 P., 25 CM.
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