|
DIGITAL MARKETING STRATEGY: AN INTEGRATED APPROACH TO ONLINE MARKETING
KINGSNORTH, SIMON
2016
BOOK
| Category |
BUSINESS & ECONOMICS / MARKETING / GENERAL
DIGITAL MARKETING
ELECTRONIC COMMERCE--MANAGEMENT
STRATEGIC PLANNING
INTERNET MARKETING
|
|
| Abstract |
THE MODERN MARKETER NEEDS TO LEARN HOW TO EMPLOY STRATEGIC THINKING ALONGSIDE THE USE OF DIGITAL MEDIA TO DELIVER MEASURABLE AND ACCOUNTABLE BUSINESS SUCCESS. DIGITAL MARKETING STRATEGY COVERS THE ESSENTIAL ELEMENTS OF ACHIEVING EXACTLY THIS BY GUIDING YOU THROUGH EVERY STEP OF CREATING YOUR PERFECT DIGITAL MARKETING STRATEGY. IT CONTAINS ANALYSIS OF THE ESSENTIAL TECHNIQUES AND PLATFORMS OF DIGITAL MARKETING INCLUDING SOCIAL MEDIA, CONTENT MARKETING, SEO, USER EXPERIENCE, PERSONALIZATION, DISPLAY ADVERTISING AND CRM, AS WELL AS THE BROADER ASPECTS OF IMPLEMENTATION INCLUDING PLANNING, INTEGRATION WITH OVERALL COMPANY AIMS AND PRESENTING TO DECISION MAKERS.
|
| ISBN |
9780749474706
|
| Author(s) |
KINGSNORTH, SIMON
|
| Credits |
|
| Edition |
1ST ED.
|
| Year |
2016
|
| Publisher |
KOGAN PAGE
|
| Type |
BOOK
|
| Keywords |
ELECTRONIC COMMERCE--MANAGEMENT, DIGITAL MARKETING, INTERNET MARKETING, STRATEGIC PLANNING, BUSINESS & ECONOMICS / MARKETING / GENERAL
|
| Language |
English |
| Collation |
XIII, 324 P. ; 24 CM.
|
|
25 Zannettos Str., Ayios Andreas, 1100 Nicosia
+357 22778475
info@cim.ac.cy