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MARKETING : REAL PEOPLE, REAL DECISIONS

SYLVAIN CHARLEBOIS , MARIANNE MARANDO , SOLOMON, MICHAEL R. , STUART, ELNORA W. , MARSHALL, GREG W. , J. BROCK SMITH

2009

BOOK

Category	MARKETING
Abstract	THIS THIRD CANADIAN EDITION FEATURES THE MOST CURRENT COVERAGE OF TODAY'S ESSENTIAL MARKETING TOPICS, INCLUDING THE FOLLOWING : STRONG EMPHASIS ON CUSTOMER VALUE - EXTENDED DISCUSSION OF ETHICS IN MARKETING - COVERAGE OF GREEN MARKETING AND FAIR TRADE CONSIDERATIONS - CONSIDERATION OF BLOGS AND BLOGGING AS MARKETING ACTIVITIES AND TOOLS.
ISBN	9780135145579
Author(s)	SYLVAIN CHARLEBOIS , MARIANNE MARANDO , SOLOMON, MICHAEL R. , STUART, ELNORA W. , MARSHALL, GREG W. , J. BROCK SMITH
Credits
Edition	3RD CAN. E
Year	2009
Publisher	PEARSON/PRENTICE HALL
Type	BOOK
Keywords	MARKETING
Language	English
Collation	602 P., 30 CM.

Copy No	Library	Stack	Shelf	Is Reference	Status	Return Date
1	Limassol	I	3	No	Available
2	Limassol	I	3	No	Available

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