|
AN INTRODUCTION TO MARKETING IN BUSINESS: BOOK 4
SCHAEFER, ANJA
2011
BOOK
| Category |
MARKETING
|
|
| Abstract |
WELCOME TO BOOK 4 OF B120. THIS BOOK GIVES AN INTRODUCTION TO MARKETING THEORY AND PRACTICE. MARKETING IS A HIGHLY VISIBLE AND IMPORTANT ASPECT OF MODERN BUSINESS, DEALING AS IT DOES WITH ATTRACTING AND KEEPING CUSTOMERS. NO COMMERCIAL BUSINESS COULD SURVIVE WITHOUT CUSTOMERS AS THEY ARE USUALLY ITS ONLY SOURCE OF INCOME: SATISFYING CUSTOMER EXPECTATIONS IS THEREFORE A VITAL PART OF BUSINESS MANAGEMENT. NOT- FOR- PROFIT AND PUBLIC SECTOR ORGANISATIONS MUST EQUALLY SATISFY THE USERS OF THEIR SERVICES IN ORDER TO MAINTAIN THEIR FUNDING LEVEL AND KEEP THE BUSINESS RUNNING.
|
| ISBN |
9781848735880
|
| Author(s) |
SCHAEFER, ANJA
|
| Credits |
|
| Edition |
3RD ED.
|
| Year |
2011
|
| Publisher |
THE OPEN UNIVERSITY
|
| Type |
BOOK
|
| Keywords |
MARKETING
|
| Language |
English |
| Collation |
124 P., 30 CM.
|
|
25 Zannettos Str., Ayios Andreas, 1100 Nicosia
+357 22778475
info@cim.ac.cy