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| Category |
STRATEGIC MANAGEMENT
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| Abstract |
IN THIS EDITION, HILL AND JONES MAINTAIN THE FOCUS ON THEIR TRADEMARK, UP-TO-DATE SCHOLARSHIP AND "HANDS-ON" APPLICATIONS. THIS LEADING STRATEGY TEXT INTEGRATES CURRENT RESEARCH OF DEVELOPING TRENDS WITH UPDATED CASES AND INCREASED COVERAGE OF TECHNOLOGY. HIGHLIGHTS FROM THIS REVISION INCLUDE NEW MATERIAL ON THE LINK BETWEEN PERFORMANCE AND COMPETITIVE ADVANTAGE IN CHAPTER 1; ANALYZING SOURCES OF COMPETITIVE ADVANTAGE AND PROFITABILITY IN CHAPTER 3; AND BUSINESS STRATEGY AND GAME THEORY IN CHAPTER 5. PLUS, CHAPTER 6 COVERS HOW COMPETITION AND STRATEGY CHANGE AS INDUSTRIES PASS THROUGH DIFFERENT GROWTH STAGES, AND CHAPTER 9 ADDRESSES HORIZONTAL INTEGRATION AND STRATEGIC OUTSOURCING. ALL CHAPTER-OPENING AND CHAPTER-CLOSING CASES ARE NEW AND THE AUTHORS HAVE EITHER REPLACED OR SUBSTANTIALLY REVISED ALL STRATEGY IN ACTION BOXES. THIS EDITION ALSO CONTAINS A NEW ONGOING CASE ON DELL, INTRODUCING RELEVANT ASPECTS OF THE COMPANY'S STRATEGY AND PERFORMANCE TO REINFORCE THE PRACTICAL APPLICATION OF KEY CONCEPTS AND ALSO ILLUSTRATE HOW SUCCESSIVE CHAPTER TOPICS TIE TOGETHER. EACH CHAPTER RETAINS POPULAR FEATURES FROM PREVIOUS EDITIONS, INCLUDING A CHAPTER SUMMARY, DISCUSSION QUESTIONS, AND A PRACTICING STRATEGIC MANAGEMENT SECTION WITH FOUR DIFFERENT EXERCISES-SMALL-GROUP EXERCISE, STRATEGIC MANAGEMENT PROJECT, ARTICLE FILE, AND EXPLORING THE WEB.
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| ISBN |
0618309535
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| Author(s) |
JONES, GARETH R.
,
HILL, CHARLES W. L.
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| Credits |
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| Edition |
6TH ED.
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| Year |
2004
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| Publisher |
HOUGHTON MIFFLIN COMPANY
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| Type |
BOOK
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| Keywords |
STRATEGIC MANAGEMENT
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| Language |
English |
| Collation |
C647 P., INDEX, 25 CM.
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