|
| Category |
BEHAVIOURAL STUDIES
|
|
| Abstract |
SOLOMON GOES BEYOND THE DISCUSSION OF WHY PEOPLE DECIDE TO BUY CENTAIN ITEMS AND EXPLORES HOW PRODUCTS, SERVICES, AND CONSUPTION ACTIVITIES SHAPE PEOPLE'S SOCIAL EXPERIENCES. VARIOUS FEATURES APPLY THE CONCEPTS FROM A GLOBAL PERPECTIVE MAKING THE CONTENT MORE RELEVANT, INCLUDING THE TURKISH COFFEE EXPERIENCE, LIVERPOOL FOOTBALL FANS IN ASIA AND ADVERTISING IN SOUTH AFICAN'S TAXIS.
|
| ISBN |
0273767313
|
| Author(s) |
SOLOMON, MICHAEL R.
|
| Credits |
|
| Edition |
10TH ED.
|
| Year |
2013
|
| Publisher |
PEARSON
|
| Type |
BOOK
|
| Keywords |
BEHAVIOURAL STUDIES
|
| Language |
English |
| Collation |
639 P., 29 CM.
|
|
25 Zannettos Str., Ayios Andreas, 1100 Nicosia
+357 22778475
info@cim.ac.cy