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CONSUMER BEHAVIOR : BUILDING MARKETING STRATEGY

MOOKERJEE, AMIT , HAWKINS, DEL I. , MOTHERSBAUGH, DAVID L.

2010

BOOK WITH CD

Category	CONSUMER BEHAVIOR
Abstract	THIS TEXT IS DESIGNED TO PROVIDE USABLE MANAGERIAL UNDERSTANDING OF CONSUMER BEHAVIOR. IT IS THE MOST CURRENT , RELEVANT AND BALANCED PRESENTATION OF THE SUBJECT MATTER IN THE CONTEXT OF BUILDING MARKETING STRATEGY.
ISBN	9780070682160
Author(s)	MOOKERJEE, AMIT , HAWKINS, DEL I. , MOTHERSBAUGH, DAVID L.
Credits
Edition	11TH ED.
Year	2010
Publisher	MCGRAW-HILL HIGHER EDUCATION
Type	BOOK WITH CD
Keywords	CONSUMER BEHAVIOR
Language	English
Collation	866 P., 20 CM.

Copy No	Library	Stack	Shelf	Is Reference	Status
4	Limassol	C	12	No	Available
1	Nicosia	M	6	No	Available
3	Limassol	C	12	No	Available
2	Limassol	C	12	No	Available
1	Limassol	C	12	No	Available

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