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STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY

KELLER, KEVIN LANE, 1956-

2008

BOOK

Category	STRATEGIC MANAGEMENT
Abstract	FOR STUDENTS, MANAGERS AND SENIOR EXECUTIVES STUDYING BRAND MANAGEMENT. KELLER, STRATEGIC BR 3RD EDITION PROVIDES INSIGHTS INTO HOW TO CREATE PROFITABLE BRAND STRATEGIES BY BUILDING, MEASURING AND MANAGING BRAND EQUITY.
ISBN	9780132336222
Author(s)	KELLER, KEVIN LANE, 1956-
Credits
Edition	3RD ED.
Year	2008
Publisher	PEARSON - PRENTICE HALL
Type	BOOK
Keywords	STRATEGIC MANAGEMENT
Language	English
Collation	692 P., 23 CM.

Copy No	Library	Stack	Shelf	Is Reference	Status	Return Date
1	Nicosia	B	7	No	Available
1	Limassol	G	1	No	Available

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