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STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY

KELLER, KEVIN LANE, 1956-

2008

BOOK
Category

STRATEGIC MANAGEMENT

Abstract FOR STUDENTS, MANAGERS AND SENIOR EXECUTIVES STUDYING BRAND MANAGEMENT. KELLER, STRATEGIC BR 3RD EDITION PROVIDES INSIGHTS INTO HOW TO CREATE PROFITABLE BRAND STRATEGIES BY BUILDING, MEASURING AND MANAGING BRAND EQUITY.
ISBN 9780132336222
Author(s) KELLER, KEVIN LANE, 1956-
Credits
Edition 3RD ED.
Year 2008
Publisher PEARSON - PRENTICE HALL
Type BOOK
Keywords STRATEGIC MANAGEMENT
Language English
Collation 692 P., 23 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol G 1 No Available

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