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CORPORATE ENTREPRENEURSHIP : BUILDING THE ENTREPRENEURIAL ORGANIZATION
BURNS, PAUL, 1949-
2008
BOOK
Category |
ENTREPRENEURSHIP
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Abstract |
PAUL BURNS' INNOVATIVE BOOK CONSIDERS THE PERSONAL QUALITIES OF SUCCESSFUL ENTREPRENEURS AND THE MANNER IN WHICH THEY DO BUSINESS.'CORPORATE ENTREPRENEURSHIP' ARGUES THAT IN TODAY'S BUSINESS ENVIRONMENT IT IS MORE IMPORTANT THAN EVER FOR FIRMS TO REMAIN FLEXIBLE & ADAPTIVE IF THEY ARE TO OVERCOME NEW CHALLENGES, BEST THE COMPETITION & AVOID BEING OVERTAKEN BY NEWCOMERS.
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ISBN |
9780230542631
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Author(s) |
BURNS, PAUL, 1949-
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Credits |
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Edition |
2ND ED.
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Year |
2008
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Publisher |
PALGRAVE MACMILLAN
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Type |
BOOK
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Keywords |
ENTREPRENEURSHIP
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Language |
English |
Collation |
386 P., 25 CM.
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