|
Category |
RESEARCH METHODS
BUSINESS RESEARCH METHODS
|
Abstract |
THIS REVISED AND FULLY UPDATED EDITION CONTINUES TO PROVIDE STUDENTS WITH THE KNOWLEDGE , UNDERSTANDING AND NECESSARY SKILLS TO COMPLETE A PIECE OF BUSINESS RESEARCH. THE CONTENT IS ACADEMICALLY RIGOROUS WITH AN ENGAGING AND ACCESSIBLE STYLE. WRITTEN IN A MANNER WHICH GREATLY FACILITATES SELF - STUDY , THE READER IS TAKEN STEP- BY- STEP THROUGH THE RESEARCH PROCESS, WHILE NUMEROUS WORKED EXAMPLES , REAL LIFE CASE STUDIES AND STUDENT ACTIVITIES BRING TO LIFE THE REALITIES OF UNDERTAKING BUSINESS RESEARCH.
|
ISBN |
9780273701484
|
Author(s) |
LEWIS, PHILIP, 1945-
,
SAUNDERS, M. N. K.
,
THORNHILL, ADRIAN
|
Credits |
|
Edition |
4TH ED.
|
Year |
2007
|
Publisher |
PENTICE HALL
|
Type |
BOOK
|
Keywords |
RESEARCH METHODS, BUSINESS RESEARCH METHODS
|
Language |
English |
Collation |
624 P., 25CM
|
|