|
| Category |
MARKETING
|
|
| Abstract |
INTRODUCTION TO MARKETING, 10TH ED WITH ITS ENGAGING PRESENTATION OF CONCEPTS WILL GIVE STUDENTS THE ABILITY TO RECOGNIZE HOW MUCH MARKETING PRINCIPLES PLAY A ROLE IN THEIR DAY TO DAY LIVES. WITH COVERAGE OF CURRENT MARKETING PRACTICES AND EXCITING NEW FEATURES MCDANIEL, LAMB, HAIR'S INTRODUCTION TO MARKETING , 10TH ED WILL HAVE YOUR STUDENTS SAYING, "NOW THAT'S MARKETING".
|
| ISBN |
9780324599312
|
| Author(s) |
JOSEPH F. HAIR
,
MCDANIEL, CARL, JR., 1941-
,
CHARLES W. LAMB
|
| Credits |
|
| Edition |
10TH ED.
|
| Year |
2010
|
| Publisher |
SOUTH-WESTERN/CENGAGE LEARNING
|
| Type |
BOOK
|
| Keywords |
MARKETING
|
| Language |
English |
| Collation |
708 P., 30 CM.
|
|
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