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| Category |
INTERNATIONAL BUSINESS
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|
| Abstract |
IN THE SIXTH EDITION OF THEIR INTERNATIONALLY POPULAR TEXT, RICKY W. GRIFFIN AND MICHAEL W. PUSTAY ILLUSTRATE HOW SUCCESSFUL MANAGERS MUST FUNCTION IN A COMPETITIVE WORLD. INTERNATIONAL BUSINESS IS PACKED WITH CURRENT EXAMPLES THAT REFLECT THE VIBRANCY OF THE FIELD OF INTERNATIONAL BUSINESS. THIS STUDENT-FRIENDLY TEXT OFFERS A MANAGERIAL APPROACH TO INTERNATIONAL BUSINESS WITH AN EMPHASIS ON SKILLS DEVELOPMENT, EMERGING MARKETS, AND GEOGRAPHICAL LITERACY.
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| ISBN |
0137153732
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| Author(s) |
GRIFFIN, RICKY W.
,
PUSTAY, MICHAEL W.
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| Credits |
|
| Edition |
6TH ED.
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| Year |
2010
|
| Publisher |
PRENTICE HALL
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| Type |
BOOK
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| Keywords |
INTERNATIONAL BUSINESS
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| Language |
English |
| Collation |
630 P., 30 CM.
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