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| Category |
STRATEGIC MANAGEMENT
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| Abstract |
CONTEMPORARY STRATEGY ANALYSIS 7TH EDITION BUILDS ON THE STRENGHTS OF PREVIOUS EDITIONS BY INTRODUCING STUDENTS TO THE CORE CONCEPTS AND PRINCIPLES OF STRATEGY. ROB GRANT ELOQUENTLY COMBINES THEORY WITH CURRENT REAL WORLD EXAMPLES AND PRECTICE USING A CLEARLY WRITTEN, LOGICAL AND COMPREHENSIVE APPROACH.
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| ISBN |
9780470747100
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| Author(s) |
GRANT, ROBERT M., 1948-
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| Credits |
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| Edition |
7TH ED.
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| Year |
2010
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| Publisher |
JHONY WILEY & SONS
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| Type |
BOOK
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| Keywords |
STRATEGIC MANAGEMENT
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| Language |
English |
| Collation |
499 P., 25 CM.
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