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INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS

KENNETH E. CLOW , DONALD BAACK

2010

BOOK

Category	ADVERTISING
Abstract	THE 4TH EDITION OF INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS HAS ADDED THE CURRENT TRENDS THAT ANYONE CAN SEE IN TODAY'S MARKETING AND ADVERTISING INDUSTRIES.
ISBN	0136079423
Author(s)	KENNETH E. CLOW , DONALD BAACK
Credits
Edition	4TH ED.
Year	2010
Publisher	PRENTICE HALL
Type	BOOK
Keywords	ADVERTISING, PROMOTION, MARKETING COMMUNICATIONS
Language	English
Collation	454 P. : ILL. (CHIEFLY COL.) ; 28 CM.

Copy No	Library	Stack	Shelf	Is Reference	Status
3	Limassol	H	5	No	Available
1	Limassol	H	5	No	Available
2	Limassol	H	5	No	Available

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