|
| Category |
BUSINESS RESEARCH METHODS
|
| Abstract |
THIS BEST-SELLING TEXT CONTINUES IN ITS EIGHTH EDITION TO PROVIDE THE MOST CURRENT AND COMPREHENSIVE COVERAGE OF BUSINESS RESEARCH. ITS STUDENT-FRIENDLY DESIGN CONTAINS NUMEROUS EXAMPLES ILLUSTRATING REAL-WORLD RESEARCH IN MANAGEMENT, MARKETING, FINANCE, ACCOUNTING, AND OTHER BUSINESS AREAS. "BUSINESS RESEARCH METHODS, 8/E, " IS THE IDEAL TEXT FOR UNDERGRADUATE AND FIRST YEAR MBA COURSES IN MARKETING, MANAGEMENT, OR QUANTITATIVE STUDIES.
|
| ISBN |
9781439080672
|
| Author(s) |
ZIKMUND, WILLIAM G.
,
BABIN, BARRY J.
,
CARR, JON C., 1964-
,
GRIFFIN, MITCH
|
| Credits |
|
| Edition |
8TH ED.
|
| Year |
2010
|
| Publisher |
SOUTH-WESTERN
|
| Type |
BOOK
|
| Keywords |
BUSINESS RESEARCH METHODS
|
| Language |
English |
| Collation |
674 P., 30 CM.
|
|