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Category |
STRATEGIC MANAGEMENT
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Abstract |
FEATURING A MODEL THAT IS WIDELY USED FOR STRATEGIC PLANNING AMONG CONSULTANTS AND COMPANIES WORLDWIDE, THIS CURRENT, WELL-WRITTEN BOOK OFFERS A PRACTITIONER-ORIENTED PERSPECTIVE, MEETS ALL AACSB GUIDELINES, AND FOCUSES ON SKILL-BUILDING IN ALL MAJOR AREAS OF STRATEGY FORMATION, IMPLEMENTATION, AND EVALUATION. GLOBAL, NATURAL ENVIRONMENT AND E-COMMERCE THEMES ARE EVIDENT THROUGHOUT THE BOOK WHICH ALSO CONTAINS 46 EXPERIENTIAL EXERCISES. A FIVE-PART ORGANIZATION INCLUDES AN OVERVIEW OF STRATEGIC MANAGEMENT; COVERAGE OF STRATEGIC FORMULATION, IMPLEMENTATION, AND EVALUATION; AND A STRATEGIC MANAGEMENT CASE ANALYSIS. FOR CONSULTANTS AND OTHER STRATEGIC PLANNERS.
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ISBN |
0131869558
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Author(s) |
DAVID, FRED R.
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Credits |
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Edition |
11TH ED.
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Year |
2007
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Publisher |
PEARSON , PRENTICE HALL
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Type |
BOOK
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Keywords |
STRATEGIC MANAGEMENT
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Language |
English |
Collation |
384 P., 30CM
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