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| Category |
INTERNATIONAL MARKETING
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|
| Abstract |
GLOBAL MARKETING MANAGEMENT PROVIDES A COMPREHENSIVE AND COMPLETE SOLUTION FOR LECTURES TEACHING THE SUBJECT. AS WELL AS COVERING LONG - STANDING TOPICS, THE BOOK FOCUSES ON CONEMPORARY AND PERVASIVE ISSUES SUCH AS CORPORATE SOCIAL RESPONSIBILITY AND ETHICS , MANAGING GLOBAL MARKETING RELATIONSHIPS , GLOBAL MARKETING IN THE DIGITAL AGE AND KNOWLEDGE MANAGEMENT.
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| ISBN |
0199267529
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| Author(s) |
CARTER, S. (STEVE)
,
LEE, KIEFER
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| Credits |
|
| Edition |
1ST ED.
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| Year |
2005
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| Publisher |
OXFORD UNIVERSITY PRESS
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| Type |
BOOK
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| Keywords |
INTERNATIONAL MARKETING
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| Language |
English |
| Collation |
582 P., 25 CM.
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