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STRATEGIC MARKETING MANAGEMENT : A BUSINESS PROCESS APPROACH

GEOFF SOUTHERN , LUIZ MOUTINHO

2010

BOOK
Category

STRATEGIC MARKETING

Abstract STRATEGIC MARKETING MANAGEMENT USES A PROCESS-BASED APPROACH TO DISCUSS MANY ASPECTS OF MARKETING INCLUDING STRATEGY, ORGANIZATIONAL THEORY, INFORMATION SYSTEMS, REPUTATION MANAGEMENT AND BRAND MANAGEMENT, PROVIDING A DETAILED OVERVIEW OF HOW MARKETING FITS INTO THE BIGGER MANAGEMENT PICTURE. A WELL-RESPECTED TEAM OF EXPERTS COMPRISE THE CONTRIBUTORS FOR THIS TEXT, OFFERING A WEALTH OF KNOWLEDGE AND EXPERIENCE FROM A WIDE RANGE OF SPECIALIST SUBJECT AREAS.
ISBN 9781844800001
Author(s) GEOFF SOUTHERN , LUIZ MOUTINHO
Credits
Edition 1ST ED.
Year 2010
Publisher SOUTH-WESTERN
Type BOOK
Keywords STRATEGIC MARKETING
Language English
Collation 490 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol I 6 No Available

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