|
Category |
BEHAVIOURAL STUDIES
|
Abstract |
TAKING A MARKET SEGMENTATION APPROACH, THIS LATEST EDITION OF A RESPECTED TEXT CAREFULLY BALANCES CONSUMER BEHAVIOUR CONCEPTS, RESEARCH AND APPLIED MARKETING EXAMPLES.
|
ISBN |
0137006705
|
Author(s) |
KANUK, LESLIE LAZAR
,
SCHIFFMAN, LEON G.
|
Credits |
|
Edition |
10TH ED.
|
Year |
2010
|
Publisher |
PEARSON
|
Type |
BOOK
|
Keywords |
CONSUMER BEHAVIOR
|
Language |
English |
Collation |
592 P., 30 CM.
|
|