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Category |
INTERNATIONAL MARKETING
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Abstract |
THIS EXCITING NEW EDITION CAPTURES THE DYNAMIC AND CHANGING FACE OF GLOBAL MARKETING IN THE TWENTY- FIRST CENTURY. IT INCLUDES AN IN - DEPTH FOCUS ON KEY MARKET OPPORTUNITIES IN THE HIGH- GROWTH / LARGE POPULATION COUNTRIES , INCLUDING THE BRIC QUARTET OF BRAZIL , RUSSIA, INDIA AND CHINA. IN ADDITION , THE AUTHORS PROVIDE EXPANDED COVERAGE OF MARKETS IN LARGE , MEDIUM , AND ALL SMALL COUNTRIES IN EVERY REGION OF THE WORLD AND AT EVERY STAGE OF DEVELOPMENT. THE TEXT ADDRESSES THE BASIC FRAMEWORK OF GLOBAL MARKETING AS WELL AS SUSTAINABILITY , CORPORATE SOCIAL RESPONSIBILITY , AND OTHER EMERGING ISSUES.
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ISBN |
9780131754348
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Author(s) |
GREEN, MARK C.
,
KEEGAN, WARREN J.
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Credits |
|
Edition |
5TH ED.
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Year |
2008
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Publisher |
PEARSON - PRENTICE HALL
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Type |
BOOK
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Keywords |
INTERNATIONAL MARKETING
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Language |
English |
Collation |
643 P., 25 CM.
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