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Category |
COMMUNICATION IN MARKETING
MARKETING
|
Abstract |
THIS SEVENTH EDITION OF MARKETING COMMUNICATIONS PROVIDES BOTH A RICH SOURCE OF THEORY AND AN INVALUABLE INSIGHTS INTO HOW BRANDS CREATE COMMUNICATIONS AND ENGAGE AUDIENCES IN BRAND CONVERSATIONS. WITH CONTRIBUTIONS FROM BRAND OWNERS AND THEIR ADVERTISING AGENCIES FROM AROUND THE WORLD, THE BOOK PROVIDES A UNIQUE BLEND OF THE THEORY AND PRACTICE OF BRAND COMMUNICATIONS.
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ISBN |
9781292092614
|
Author(s) |
TURNBULL, SARAH
,
FILL, CHRIS
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Credits |
|
Edition |
7TH ED.
|
Year |
2016
|
Publisher |
PEARSON
|
Type |
BOOK
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Keywords |
MARKETING, MARKETING COMMUNICATIONS
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Language |
English |
Collation |
724 P., 26,5 CM.
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