THIS BOOK HAS NOT BEEN WRITTEN BECAUSE I AM A GREAT LOVER OF COMPETITIVE BUSINESS AND THE NEED TO MAKE A PROFIT. IT HAS NOT BEEN WRITTEN BECAUSE IT IS A SUBJECT IN WHICH I CAN CLAIM GREAT EXPERTISE. IT HAS NOT BEEN WRITTEN BECAUSE I SERIOUSLY BELEIVE THAT AFTER READING IT THOUSANDS OF PEOPLE WILL RUSH OUT AND BECOME OVERNIGHT SUCCESSES.