|
Category |
ELECTRONIC MARKETING
|
Abstract |
INTERNET MARKETING IS A COMPREHENSIVE GUIDE TO HOW ORGANISATIONS CAN USE THE INTERNET TO SUPPORT THEIR MARKETING ACTIVITIES. BUILDING ON TRADITIONAL MARKETING THEORY AND CONCEPTS TOGETHER WITH EMERGING ACADEMIC LITERATURE, THE BOOK DETAILS A STRUCTURED APPROACH TO APPLYING THE INTERNET FOR MARKETING.
|
ISBN |
0273643096
|
Author(s) |
RICHARD MAYER
,
ELLIS-CHADWICK, FIONA
,
CHAFFEY, DAVE, 1963-
,
KEVIN JOHNSTON
|
Credits |
|
Edition |
1ST ED.
|
Year |
2000
|
Publisher |
PEARSON EDUCATION
|
Type |
BOOK
|
Keywords |
ELECTRONIC MARKETING
|
Language |
English |
Collation |
508 P., 18 CM.
|
|