|
| Category |
MARKETING
|
|
| Abstract |
FINANCIAL ASPECTS OF MARKETING IS DESIGNED PARTICULARLY FOR STUDENTS TAKING THE PART 2 CERTIFICATE PAPER IN FINANCIAL AND MANAGEMENT ACCOUNTING OF THE CHATTERED INSTITUTE OF MARKETING. THE INCREASED EMPHASIS ON MARKETING ISSUES OF THE NEW PAPER AND THE USE OF FINANCIAL INFORMATION AS AN AID TO DECISION MAKING PROVIDE STUDENTS WITH THE ABILITY TO BE FINANCIALLY LITERATE.
|
| ISBN |
0434922048
|
| Author(s) |
WARD, KEITH, 1949-
|
| Credits |
|
| Edition |
1ST ED.
|
| Year |
1989
|
| Publisher |
HEINEMANN PROFESSIONAL PUBLISHING
|
| Type |
BOOK
|
| Keywords |
MARKETING
|
| Language |
English |
| Collation |
434 P., 18 CM.
|
|
25 Zannettos Str., Ayios Andreas, 1100 Nicosia
+357 22778475
info@cim.ac.cy