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Category |
STRATEGIC MANAGEMENT
STRATEGY
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Abstract |
THIS BOOK BUILDS ON THEORIES OF MANAGERIAL AND ORGANIZATIONAL COGNITION THAT HAVE HAD A POWERFUL INFLUENCE ON MANY BUSINESS FIELDS OVER THE LAST TWO DECADES. AS OTHER BOOKS ON BUSINESS POLICY AND STRATEGY COVER A BROAD RANGE OF TOPICS, MODELS, FRAMEWORKS, AND THEORIES, THE UNIQUE FEATURE OF THIS BOOK IS THAT IT COVERS ALL THIS, BUT ALSO FOCUSES ON HOW MANAGERS OF BUSINESS FIRMS UNDERSTAND THEIR BUSINESS ENVIRONMENTS, ASSESS AND MARSHAL THEIR FIRMS RESOURCES AND STRIVE FOR ADVANTAGE IN THE COMPETITIVE MARKETPLACE. IT EXAMINES THE ECONOMIC, STRUCTURAL, AND MANAGERIAL EXPLANATIONS FOR FIRM PERFORMANCE.
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ISBN |
9780415875035
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Author(s) |
CHESLEY, JULIE A.
,
STIMPERT, J. L. (JOHN LAWRENCE)
,
DUHAIME, IRENE M.
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Credits |
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Edition |
1ST ED.
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Year |
2012
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Publisher |
ROUTLEDGE
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Type |
BOOK
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Keywords |
STRATEGY, STRATEGIC MANAGEMENT
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Language |
English |
Collation |
325 P., 23 CM.
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