|
| Category |
MARKETING
MARKETING RESEARCH
|
|
| Abstract |
EXPLORING MARKETING RESEARCH, INTERNATIONAL EDITION DEALS WITH THE DESIGN , COLLECTION , ANALYSIS AND REPORTING OF MARKETING RESEARCH DATA RELEVANT TO A FIRM'S CURRENT AND FUTURE NEEDS. THE TEXT FOCUSES ON TSTUDENTS MANAGERS, NOT PRACTITIONERS OF MARKETING RESEARCH.
|
| ISBN |
0324788614
|
| Author(s) |
ZIKMUND, WILLIAM G.
,
BABIN, BARRY J.
|
| Credits |
|
| Edition |
10TH EDIT
|
| Year |
2010
|
| Publisher |
SOUTH- WESTERN
|
| Type |
BOOK
|
| Keywords |
MARKETING, MARKETING RESEARCH
|
| Language |
English |
| Collation |
724 P., 35 CM.
|
|
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