|
| Category |
MARKETING
|
|
| Abstract |
MARKETING MANAGEMENT, 9/E BY PETER AND DONNELY, ENHANCES STUDENT'S KNOWLEDGE OF MARKETING MANAGEMENT WHILE ADVANCING THEIR SKILLS IN UTILIZING THIS KNOWLEDGE TO DEVELOP AND MAINTAIN SUCCESSFUL MARKETING STRATEGIES. THE VISION OF THE AUTHORS ASSEMBLES A COMPLETE STUDENT RESOURCE AVAILABLE FOR MARKETING MANAGEMENT EDUCATION. THE NINTH EDITION IS PRAISED IN THE MARKET FOR ITS ORGANIZATION, FORMAT, CLARITY AND BREVITY.
|
| ISBN |
9780073381138
|
| Author(s) |
PETER, J. PAUL
,
DONNELLY, JAMES H.
|
| Credits |
|
| Edition |
9TH ED.
|
| Year |
2009
|
| Publisher |
McGRAW-HILL IRWIN
|
| Type |
BOOK
|
| Keywords |
MARKETING
|
| Language |
English |
| Collation |
782 P., 20 CM.
|
|
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