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MARKETING OF SHIPPING COMPANIES : A TOOL FOR IMPROVEMENT OF CHARTERING POLICY

PLOMARITOU, EVI

2008

BOOK
Category

SHIPPING

Abstract THE IMPLEMENTATION OF PROPER MARKETING STRATEGIES FORCES THE MERCHANT SHIPPING COMPANY TO RECOGNIZE AND RESPOND TO THE REQUIREMENTS OF CHARTERER AND SHIPPER IN A WAY WHICH BUILDS CONSISTENT LOYALTY AND THEREBY PROFITABILITY. MARKETING OF SHIPPING COMPANIES REQUIRES PARTICULAR STRATEGIES AND TACTICS THAT TRADITIONAL MARKETING BOOKS DO NOT FULLY REFLECT. THIS BOOK DOES NOT ATTEMPT TO REPLACE THEM. INSTEAD, IT INTENDS TO FIT FULLY WITHIN A FRAMEWORK OF INTERNATIONALLY ACCEPTED MARKETING PRINCIPLES AND DEVELOP THESE CONCEPTS IN MERCHANT SHIPPING.
ISBN 9789603517306
Author(s) PLOMARITOU, EVI
Credits
Edition 1ST ED.
Year 2008
Publisher STAMOULIS PUBLICATIONS
Type BOOK
Keywords SHIPPING SECTOR
Language English
Collation 235 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol O 4 No Available

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