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| Category |
COMMUNICATION IN MARKETING
MARKETING
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| Abstract |
IN THIS TEXTBOOK, JOHN EGAN DRAWS ON YEARS OF BOTH INDUSTRY AND ACADEMIC EXPERIENCE TO EXPLAIN THE "WHY" AS WELL AS THE "HOW" OF MARKETING COMMUNICATIONS. IT COVERS ALL THE ESSENTIAL TOPICS THAT ARE RELEVANT TO YOUR MARKETING COMMUNICATION COURSE IN A RELATABLE AND EASY - TO- READ STYLE. "INSIGHT" BOXES PROVIDE A LOOK INTO SOME OF THE LATEST INDUSTRY PRACTICES, AND WITH ENGAGING EXAMPLES RANGING FROM HSBC TO JAMES BOND, TO THE ARAB SPRING AND ONE DIRECTION, THIS TEXTBOOK WILL NOT ONLY PROVIDE YOU WITH A SOLID FOUNDATION FOR WORKING IN "MARCOMS"; IT WILL MAKE YOUR STUDY FUN ALONG THE WAY.
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| ISBN |
9781446259030
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| Author(s) |
EGAN, JOHN, 1952-
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| Credits |
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| Edition |
2ND ED.
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| Year |
2015
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| Publisher |
SAGE
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| Type |
BOOK
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| Keywords |
MARKETING, MARKETING COMMUNICATIONS.
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| Language |
English |
| Collation |
420 P., 26,5 CM.
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