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| Category |
MARKETING
FINANCIAL
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|
| Abstract |
MARKETING FINANCIAL SERVICES RECOGNIZES THAT THE MAIN FUNCTION OF THE FINANCIAL SERVICES MARKETER IS DECISION - AND PROBLEMS - FACING MARKETING EXECUTIVES. STRATEGIES TO WIN AND RETAIN B2B AND B2C CUSTOMERS ARE DISCUSSED IN THE CONTEXT OF MANY FINANCIAL SERVICES SECTORS, INCLUDING BANKS, INSURANCE, COMPANIES TRUSTS AND STOCK EXCHANGES. THIS SECOND EDITION HAS BEEN THOROUGHLY TO REFLECT CHANGES IN THE INDUSTRY AND THE AVAILABILITY OF NEW TECHNOLOGIES. THE TEXT HAS BEEN MADE MORE ACCESSIBLE AND INCLUDES GRIPPING CASE STUDIES TO DEMONSTRATE THE REALITIES OF FINANCIAL SERVICES MARKETING IN AN UNSTABLE AND COMPETITIVE ENVIRONMENT.
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| ISBN |
9780230201187
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| Author(s) |
ARTHUR MEIDAN
,
JILLIAN DAWES FARQUHAR
|
| Credits |
|
| Edition |
2ND ED.
|
| Year |
2010
|
| Publisher |
PALGRAVE MACMILLAN
|
| Type |
BOOK
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| Keywords |
MARKETING
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| Language |
English |
| Collation |
404 P., 25 CM.
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