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BUSINESS MARKETING : CONNECTING STRATEGY, RELATIONSHIPS, AND LEARNING

TANNER, JOHN F. , DWYER, F. ROBERT

2006

BOOK

Category	STRATEGIC MARKETING
Abstract	IT'S BEEN SAID THAT MARKETING WORKS BY MAKING CONNECTIONS. THE PAGES OF BUSINESS MARKETING : CONNECTING STRATEGY, RELATIONSHIPS, AND LEARNING WILL TEACH YOU HOW SUCCESSFUL FIRMS LEARN TO DEVELOP MARKETING STRATEGIES THAT CREATE LONG LASTING AND PROFITABLE RELATIONSHIPS.
ISBN	0072865784
Author(s)	TANNER, JOHN F. , DWYER, F. ROBERT
Credits
Edition	3RD ED.
Year	2006
Publisher	McGRAW-HILL IRWIN
Type	BOOK
Keywords	STRATEGIC MARKETING
Language	English
Collation	683 P., 25 CM.

Copy No	Library	Stack	Shelf	Is Reference	Status	Return Date
1	Limassol	I	3	No	Available

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