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Category |
SOCIAL MEDIA--CASE STUDIES
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Abstract |
THE PURPOSE OF THIS BOOK IS TO ENABLE YOU TO ROCK SOCIAL MEDIA. WE ASSUME THAT YOU ARE FAMILIAR WITH THE BASICS AND THAT YOU WANT TO USE SOCIAL MEDIA FOR BUSINESS, EITHER FOR YOURSELF OR AN ORGANIZATION. TO MAKE OUR PERSPECTIVE CLEAR, PEG AND I ARE IN THE TRENCHES OF SOCIAL MEDIA, NOT IN A "WAR ROOM" BACK AT HEADQUARTERS. WE ACQUIRED OUR KNOWLEDGE THROUGH EXPERIMENTATION AND DILIGENCE, NOT PONTIFICATION, SOPHISTRY, AND CONFERENCE ATTENDANCE.
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ISBN |
9780241199473
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Author(s) |
KAWASAKI, GUY, 1954-
,
FITZPATRICK, PEG
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Credits |
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Edition |
1ST ED.
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Year |
2014
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Publisher |
PENGUIN BOOKS
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Type |
BOOK
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Keywords |
SOCIAL MEDIA, MARKETING
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Language |
English |
Collation |
196 P., 20 CM.
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