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Category |
ENTREPRENEURSHIP
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Abstract |
THE THEME OF THIS BOOK REVOLVES AROUND CREATING AND MAINTAINING A SUSTAINABLE COMPETITIVE ADVANTAGE IN A SMALL BUSINESS. RUNNING A SMALL BUSINESS IS DIFFICULT IN TODAY'S RAPIDLY EVOLVING ENVIRONMENT. AT NO OTHER TIME HAS IT BEEN SO IMPORTANT FOR BUSINESSES TO HOLD A COMPETITIVE ADVANTAGE. EVERY CHAPTER IN THIS BOOK CAN BE USED TO CREATE YOUR COMPETITIVE ADVANTAGE - WHETHER IT BE YOUR IDEA, YOUR PRODUCT, YOUR LOCATION, OR YOUR MARKETING PLAN. RUNNING A SMALL BUSINESS IS LIKE BEING IN A RACE WITH NO FINISH LINE. YOU MUST CONTINUALLY STRIVE TO SATISFY THE CHANGING WANTS AND NEEDS OF YOUR CUSTOMERS. THIS BOOK CAN HELP YOU RUN YOUR BEST RACE.
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ISBN |
0618507256
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Author(s) |
HATTEN, TIMOTHY S.
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Credits |
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Edition |
3RD ED.
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Year |
2006
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Publisher |
HOUGHTON MIFFLIN COMPANY
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Type |
BOOK
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Keywords |
ENTREPRENEURSHIP
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Language |
English |
Collation |
611 P., 20 CM.
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