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WHY AIRBALTIC AIRLINE COMPANY IS MAKING LOSSES LAST 3 YEARS AND CAUSES OF HEAVY CUSTOMERS LEAVE

MARIJA KUZNECOVA

2014

DISSERTATION
Category

MBA

Abstract THE AUTHOR FOCUSES ON TWO FIELDS OF STUDY IN ORDER TO EXPLAIN THE RESEARCH OBJECTIVES. THESE ARE HUMAN RESOURCE MANAGEMENT FIELD WHICH INCLUDES ORGANIZATIONAL CULTURE, MOTIVATION AND ENGAGEMENT, AND CHANGE. AND MARKETING MANAGEMENT BUSINESS DISCIPLINE SPECIFICALLY: RELATIONSHIP MARKETING, CUSTOMER RELATIONSHIP MANAGEMENT, SERVICES MARKETING, SEGMENTATION- TARGETING AND POSITIONING, CONSUMER BEHAVIOR, PRODUCT MANAGEMENT, MARKETING MIX.
ISBN 3203036
Author(s) MARIJA KUZNECOVA
Credits
Edition
Year 2014
Publisher
Type DISSERTATION
Keywords MBA
Language Deutsch
Collation

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol C 10 No Available

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