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Category |
INTERNATIONAL MARKETING
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Abstract |
ESSENTIALS OF GLOBAL MARKETING OFFERS A CONCISE YET INNOVATIVE APPROACH TO THE SUBJECT. THE ACCESSIBLE STRUCTURE TAKES THE READER THROUGH THE ENTIRE GLOBAL PROCESS, AND FUNDAMENTAL CONCEPTS ARE ILLUMINATED BY A WIDE RANGE OF COMPANIES AROUND THE WORLD. HOLLENSEN INCLUDES BRAND NEW CASE STUDIES ON NINTEDO WII, YOUTUBE AND THE APLE IPHONE TO PROVIDE CUTTING - EDGE EXAMPLES OF THE THEORY IN THE REAL WORLD.
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ISBN |
9780273717843
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Author(s) |
HOLLENSEN, SVEND
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Credits |
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Edition |
1ST ED.
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Year |
2008
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Publisher |
PRENTICE HALL AND FINANCIAL TIMES
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Type |
BOOK
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Keywords |
GLOBAL MARKETING
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Language |
English |
Collation |
494 P., 25 CM.
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