|
Category |
PUBLIC RELATIONS
|
Abstract |
COVERAGE OF GLOBAL MARKETS, NEW TECHNOLOGIES , MULTICULTURALISM , AND THE LATEST NEWS ABOUT PUBLIC RELATIONS IN ACTION MAKE THIS DYNAMIC TEXT THE CUTTING- EDGE CHOICE FOR PUBLIC RELATIONS COURSES. IN A PERSONAL AND JARGON- FREE STYLE, THIS TEXT PRESENTS AND EXPLAINS THE FUNDAMENTAL TOOLS OF PUBLIC RELATIONS PRACTICE , PROVIDING A MULTI- DISCIPLINARY OF THE EMERGING TRENDS WITHIN THE FIELD.
|
ISBN |
9780073378879
|
Author(s) |
DAN LATTIMORE
,
ELIZABETH L. TOTH
,
OTIS BASKIN
,
SUZETTE T. HEIMAN
|
Credits |
|
Edition |
3RD ED.
|
Year |
2008
|
Publisher |
MCGRAW-HILL HIGHER EDUCATION
|
Type |
BOOK
|
Keywords |
PUBLIC RELATIONS
|
Language |
English |
Collation |
393 P., 20 CM.
|
|