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CUSTOMER SERVICES: MARKETING AND THE COMPETITIVE ENVIRONMENT

CHARTERED INSTITUTE OF BANKERS

1997

BOOK
Category

MARKETING

Abstract IT INTRODUCES THE USER TO THE NOTION OF MARKET SEGMENTATION, SOURCES OF MARKET RESEARCH AND THE STRUCTURING AND USE OF CORPORATE MARKETING PLAN...
ISBN 0852974094
Author(s) CHARTERED INSTITUTE OF BANKERS
Credits
Edition 1ST ED.
Year 1997
Publisher CIB
Type BOOK
Keywords MARKETING
Language English
Collation 334 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia C 3 No Available

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