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| Category |
INTERNATIONAL MARKETING
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| Abstract |
A COMPLETELY UP TO DATE TEXT FOR ONE OF THE MOST DYNAMIC UPPER LEVEL AND GRADUATE COURSES IN MARKETING DEPARTEMENTS TODAY. IT OFFERS THE ENTIRE RANGE OF INTERNATIONAL MARKETING BEGINNING WITH START UP OPERATIONS CONTINUING WITH NEW MARKET ENTRY CONSIDERATIONS AND CONCLUDING WITH THE INTERNATIONAL ISSUES CONFRONTING GIANT GLOBAL MARKETERS.
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| ISBN |
0324282893
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| Author(s) |
CZINKOTA, MICHAEL R.
,
RONKAINEN, ILKKA A.
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| Credits |
|
| Edition |
7TH ED
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| Year |
2004
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| Publisher |
SOUTH WESTERN
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| Type |
BOOK
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| Keywords |
INTERNATIONAL MARKETING
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| Language |
English |
| Collation |
666 P., 25CM.
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